Whenever we add new products to the site I like to go through all the items and pick out my favorites, it helps me get a better feel for the new introductions and make recommendations later on. We just finished adding Elk’s 2010 lineup to the site and I wanted to share a few of my favorites here with you.

There are a lot of things to love in the 2010 lineup from ELK but one of the very first things to catch my eye was the Nestor 1 Light Pendant (shown left). I love the blend of chrome and the abstract pattern, a few of these above a counter top or kitchen island would really add a unique touch to the room.

Another white hot trend is drum shades, drums in just about any size shape or color are everywhere. Combine the drum trend with another hot trend, textured fabric and you have the ELK Fabrique drum pendant collection. These are gorgeous over a kitchen table or just about any table for that matter. Fabric drums weren't the only trend ELK Lighting addressed this go round, there was even a chrome drum pendant that caught my eye as well.

Of course, we can't forget about the swing arms. Swing arm wall and floor lamps are everywhere this year and for good reason, they're functional and classically stylish at the same time. The ELK Lighting Elysburg Swingarm Sconce comes to mind as well as the Lanza Swing Arm Sconce, but I think my favorite is the black chrome swing arm. I just love the transparent outer black fabric shade on the black chrome body.

I was also pleased to see some affordable swing arm floor lamps by ELK, specifically the ELK 10109/1 Swingarm Floor Lamp in Polished Chrome. Of course swing arms and drums aren't the only hot items for 2010, one trend that continues to grow in popularity are fixtures with a soft modern and or organic feel to them. Of the latter I can think of no better example than the Elk Winterberry collection.

The ELK Lighting 20059/4 Winterberry 4 Light Drum Pendant (bottom left image shown) caught my eye for a number of reasons, but mainly for the fact that it was the most clever use of a drum pendant and crystal, which is something we don't see together very often. There's also a matching winterberry sconce. Overall this was one of the best new product introductions from ELK  in recent memory.